New Media and Technology Management

oleh Tze Wei Liew, Su-Mae Tan, Sook Fern Yeo, Gek Siang Tan

Penerbit - Multimedia University (MMU Press)

Kategori - Kejuruteraan & IT

"New Media & Technology Management" explores how emerging media and technologies are transforming society, business, education, education, health, and governance. Drawing from social sciences, behavioral sciences, technology acceptance models, and psychology, this interdisciplinary book focuses on the human aspects of digital innovation, examining how people adapt to technological change and its broader societal impact. With real world applications ranging from AI in marketing to digital heatlh to digital health and education in the metaverse, the book bridges the gap between technological progress and its social implications. Curated with scholarly rigor and research-driven contributions, featuring real-data analyses and case studies, this book offers valuable insights and practical recommendations for academics, professionals, educators, and policymakers to navigate and manage contemporary technology.

Sila login untuk meminjam buku.